March 9th, 2010 by admin
By Barbara Findlay SchenckLast December, a group of noted New York City architects, designers and contractors made news, friends and client contacts when they gave away half-hour design consultations to anyone who wandered into their one-of-a-kind Pop Up Design Clinic in the SoHo neighborhood.”We put competition aside, divvied up the outlay of time and money, and for 10 days we provided design as a public service,” clinic co-host Edward Gavagan of PraxisNYC explains. “Because it was free, anyone could sample it.”Poonam Khanna, an architect who collaborated to host the clinic, adds, “We wanted to bring high-end design to a wider audience in a fun, accessible environment.
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March 9th, 2010 by john
Some people are in business to save the planet or share their unique gifts with the world. Some people are in business just to make money.
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March 9th, 2010 by admin
In today’s social media-driven marketing frenzy, online business owners are expected to be top in their game in using tools like Facebook and Twitter to their advantage.
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March 8th, 2010 by admin
Just like casting for fish, the process of meeting people, staying in touch, and then asking for their business is something that requires patience and practice.A few years ago, a long-standing member of a business networking organization was talking about canceling his membership–not because he wasn’t getting enough referrals, but because his referrals were coincidental.That’s right.
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March 6th, 2010 by john
Some people think that hiring a home-based professional to help their business is a gamble. Home-based entrepreneurs aren’t productive or professional enough, right? They get distracted easily
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March 5th, 2010 by john
As an entrepreneur, you’ve certainly heeded the call of passion for your work. Maybe you even subscribe to Marsha Sinetar’s sage chestnut, “Do what you love, and the money will follow.” But until a few years ago, there was a distinct difference between starting a business with an eye toward the bottom line and taking the same plunge for social good. Then along came the L3C.Often called “the for-profit with a nonprofit soul” by Robert Lang, one of the architects of the business structure, an L3C is a hybrid model that allows owners to do well by doing good
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March 5th, 2010 by admin
Shez Zamrudeen has loved fashion since she was a little girl.That’s why it was a no-brainer for her to get into the fashion industry and turn her passion into a career.”It was my biggest passion in life to be a part of the fashion industry,” says Zamrudeen. “I live my life around fashion; I’m always the girl thinking and planning weeks ahead about my outfit for an event.” Content Continues Below At heart, Zamrudeen has always known she’s an entrepreneur. She wanted to open her own business when she was 21 years old, but she didn’t have the knowledge to do so
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March 5th, 2010 by john
The first question that every prospective franchisee asks a franchisor is, “How much money can I make in this business?” Since the FTC passed the franchise compliance rules in 1979, the most common answer to this question has been, “We can’t tell you because the FTC won’t allow us to.” This statement is simply not true and never has been.In the original 1979 FTC regulations governing the sale of franchises, the guidelines specifically allowed franchise companies to make what were called “earnings claims” as long as a specified set of rules was followed. In the revised FTC rules adopted in 2007, they again allowed for what they are now calling “financial performance representations” to be made by franchise companies under specified parameters. In fact, under the current rules, if a franchise company elects not to provide financial performance representations to a prospective franchisee, they must make a disclosure to the candidate stating that the FTC does permit them to do so in Item 19 of their Franchise Disclosure Document.A company may make any financial representation it wants as long as it complies with the FTC rules, which aren’t really tough to meet
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March 3rd, 2010 by admin
If you think you need online forms to collect contact information from your website visitors, think again.
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March 2nd, 2010 by john
It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing messages, so are all consumers.
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