March 10th, 2010 by admin
Veronica Rose, founder and CEO of Aurora Electric, a Jamaica, N.Y., electrical contracting company, has spent nearly 20 years successfully bidding on government contracts. One of the first women to obtain a master electrician’s license in a heavily male-dominated industry, Rose has worked on major projects at JFK International Airport and the World Trade Center. Her seven-person firm boasts a customer list that includes General Electric, NBC and Columbia University.So how much of the $787 billion in stimulus money that the government approved last year has ended up in Aurora Electric’s bank account
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March 10th, 2010 by john
A die-hard belief in one’s business or product has been the key to the success of many entrepreneurs and inventors. Generally speaking, I’m a strong advocate for determination and action, and the press is filled with stories of successful entrepreneurs who refused to give up. Less well-publicized are the opportunities entrepreneurs decided to pass up
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March 9th, 2010 by admin
A tour through the New Belgium Brewing Company’s sunny, Fort Collins, Colo., headquarters starts with an invitation to taste what the company’s all about–literally.”We’re going to drink five beers this size over the course of the tour,” says tour guide Marie Kirkpatrick as she passes around 4-ounce glasses of spiced ale to the dozen or so visitors. “Is everyone OK with that?”Over the next hour and a half, visitors will not only get to taste five craft beers brewed on site, but also peer into the giant canisters where barley is cooked into beer, smell the fruit peels and spices that flavor the brews, and go for a ride down the corkscrew slide meant to remind employees to have fun
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March 8th, 2010 by john
Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of
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March 6th, 2010 by john
Some people think that hiring a home-based professional to help their business is a gamble. Home-based entrepreneurs aren’t productive or professional enough, right? They get distracted easily
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March 5th, 2010 by admin
By Dan BriodyTo many small-business owners, the facts and figures their daily work casts off are more incidental than instrumental. Reluctantly storing it all on disks, in file cabinets and on scraps of paper strewn about the back room, business owners often think this constant stream of information is useless (except maybe to the IRS).
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March 5th, 2010 by admin
Shez Zamrudeen has loved fashion since she was a little girl.That’s why it was a no-brainer for her to get into the fashion industry and turn her passion into a career.”It was my biggest passion in life to be a part of the fashion industry,” says Zamrudeen. “I live my life around fashion; I’m always the girl thinking and planning weeks ahead about my outfit for an event.” Content Continues Below At heart, Zamrudeen has always known she’s an entrepreneur. She wanted to open her own business when she was 21 years old, but she didn’t have the knowledge to do so
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March 5th, 2010 by john
The first question that every prospective franchisee asks a franchisor is, “How much money can I make in this business?” Since the FTC passed the franchise compliance rules in 1979, the most common answer to this question has been, “We can’t tell you because the FTC won’t allow us to.” This statement is simply not true and never has been.In the original 1979 FTC regulations governing the sale of franchises, the guidelines specifically allowed franchise companies to make what were called “earnings claims” as long as a specified set of rules was followed. In the revised FTC rules adopted in 2007, they again allowed for what they are now calling “financial performance representations” to be made by franchise companies under specified parameters. In fact, under the current rules, if a franchise company elects not to provide financial performance representations to a prospective franchisee, they must make a disclosure to the candidate stating that the FTC does permit them to do so in Item 19 of their Franchise Disclosure Document.A company may make any financial representation it wants as long as it complies with the FTC rules, which aren’t really tough to meet
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March 3rd, 2010 by admin
If you think you need online forms to collect contact information from your website visitors, think again.
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March 2nd, 2010 by john
It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing messages, so are all consumers.
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