Marketing and Sales Must Work in Unison

Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of

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Go Ahead, Start That Side Business

If you’re working for someone else, chances are you’ve thought about being your own boss at some point.One of the easiest ways to become your own boss is to start a sideline business while you’re working for someone else.But how do you manage the challenges of having a job, a business and a life? Here are some tips. Content Continues Below Choose a Sideline You’re Passionate About “My sideline business was created out of passion.

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10 Common–and Effective–Emotional Triggers

It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing messages, so are all consumers.

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How Good Is Your Business Intuition?

I first learned the business value of estimating when I left home at age 14 to join the carnival. One of my early jobs was to run the “Guess Your Age and Weight” booth

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The Myths and Realities of Internet Travel

These days, it’s hard to turn on the TV without seeing a catchy ad with a traveling gnome or a hovercraft, extolling the benefits of booking travel online.

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How to Make Money Online Without a Website

If you’ve got some successful keyword research and PPC advertising under your belt for your own website, why not capitalize on that and make money online without one?

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New Retirement Rules: What You Need to Know

By Diana RansomWhen the stock market plunged roughly 40 percent last year, retirement plan assets also took a dive. In 2008, assets held within retirement plans lost 22 percent of their value, falling to $14 trillion, according a recent report on from the Investment Company Institute (ICI), an industry trade group in Washington, D.C.

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It’s About Time (Management)

Having recently had another birthday click over on the odometer, coupled with the new year–and the new decade–time is on my mind. Actually, time’s never far from my mind in my work-cave because I have strategically placed more than a dozen clocks around the room and can’t look in any direction without seeing one.As I describe in my book,  No B.S. Time Management for Entrepreneurs , I organize everything with predetermined start and end times; if someone has a phone appointment with me, they know in advance when it will end, not just when it will start–and the call does end as scheduled, even if in midsentence.

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5 Simple Ways to Show Customers You Care

Everyone feels warm and fuzzy around Valentine’s Day. That includes entrepreneurs, many of whom use the opportunity to put a heartfelt spin on their e-mail marketing communications.You probably received e-mails earlier this month from businesses and organizations running promotions tied to Valentine’s Day. Others might simply have sent a colorful, light-hearted greeting as a way to tell their customers and members they care.So what happens now, after the chocolates have been eaten and the roses have withered away

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Franchise Ownership in the New Economy

The unofficial results of the past 14 months have shown that approximately 200 to 400 franchise systems are struggling.

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