Pique Interests With a Sample

By Barbara Findlay SchenckLast December, a group of noted New York City architects, designers and contractors made news, friends and client contacts when they gave away half-hour design consultations to anyone who wandered into their one-of-a-kind Pop Up Design Clinic in the SoHo neighborhood.”We put competition aside, divvied up the outlay of time and money, and for 10 days we provided design as a public service,” clinic co-host Edward Gavagan of PraxisNYC explains. “Because it was free, anyone could sample it.”Poonam Khanna, an architect who collaborated to host the clinic, adds, “We wanted to bring high-end design to a wider audience in a fun, accessible environment.

Read the rest »

Great Referrals Aren’t Accidents

Just like casting for fish, the process of meeting people, staying in touch, and then asking for their business is something that requires patience and practice.A few years ago, a long-standing member of a business networking organization was talking about canceling his membership–not because he wasn’t getting enough referrals, but because his referrals were coincidental.That’s right.

Read the rest »

Work-from-Home Doesn’t Have to Be a Stigma

Some people think that hiring a home-based professional to help their business is a gamble. Home-based entrepreneurs aren’t productive or professional enough, right? They get distracted easily

Read the rest »

What’s Your Business Telling You?

By Dan BriodyTo many small-business owners, the facts and figures their daily work casts off are more incidental than instrumental. Reluctantly storing it all on disks, in file cabinets and on scraps of paper strewn about the back room, business owners often think this constant stream of information is useless (except maybe to the IRS).

Read the rest »

15 Small-Business Tax Deductions

Opportunities abound for small businesses to cut their tax bills. The key is understanding what’s deductible for your business.  A good tax preparer can guide you, but it is your responsibility to save receipts throughout the year.”Organization and good record keeping are the keys to lower tax preparation fees and painless IRS audits,” says Sam Fawaz, a certified financial planner and certified public accountant with Y.D. Financial Services in Franklin, Tenn.

Read the rest »

‘Caller ID’ for Your Website

If you think you need online forms to collect contact information from your website visitors, think again.

Read the rest »

10 Common–and Effective–Emotional Triggers

It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing messages, so are all consumers.

Read the rest »

Your Entrepreneurial To-Do List

I’m often asked by would-be entrepreneurs and startup business owners what skills and abilities they need to develop to truly succeed in business.That’s always a tough question for me to answer.

Read the rest »

Share a Truck to Save a Buck

Obviously, we Americans love our cars. We’ve made movies about cars (think Cannonball Run or The Fast and the Furious ).

Read the rest »

How Good Is Your Business Intuition?

I first learned the business value of estimating when I left home at age 14 to join the carnival. One of my early jobs was to run the “Guess Your Age and Weight” booth

Read the rest »