Start And Operate A Successful Online Business
Remember back when a marketer’s primary goal was to catch the attention of consumers in any possible way? The content of the ad, brochure or sign seemed to take a backseat to the need for catching a consumer’s attention for just a split second
Baseball legend “Shoeless” Joe Jackson said “if you build it, he will come”–a quote made famous by the Kevin Costner movie Field of Dreams . A lot of companies take this approach when it comes to public relations. They believe that a healthy stable of press announcements will eventually garner media interest and attention.
By Randy MyersSo, you’ve decided to become an exporter. Now what?For starters, get ready to do more business
Most people do spring cleaning around the house and the yard, but have you ever thought of trying it at work? Company leaders can pump new life into an organization by transferring this springtime routine to the workplace. Here are eight spring cleaning principles that can help your business: Clear out the clutter.
It is often the little details that customers recall even more than the product they purchased or the service they received.
Related Links Stand Out: Liquor Maker Strives to Keep Business Eco-Friendly The Next Big Thing: Where VCs Are Investing More From smSmallBiz
As we look toward a future beyond the recession, marketers are fixing their sights on the customers who will be at the core of the economic recovery. In the past it was the Baby Boomers, with their optimistic attitudes, sheer numbers and buying power, who helped pull America out of recessions.
Misguided marketers are trying to use “old-school” marketing tactics in a new, consumer-driven business landscape. But being the best, the cheapest or the most convenient is no longer going to get you the results you’re after; so don’t promote these virtues on social networks.We’ve all seen how kindness, honesty and generosity online are rewarded. And yet internet conversations are getting heavier with sales pitching and self promotion by the minute.
Ask any uber-successful entrepreneurs about the origin of their biggest opportunities. Most will tell you the biggest successes came after tripping up or falling down. While “learning the hard way” can be hard, it is generally the failures that teach us the most.
Do you think your business is unique? Are your friends, family–and, more important, your customers–telling you every day that you should franchise your business? They may be right.But are you sure you really know what franchising is all about?
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