Tips and Tools for Location-Based Marketing

Directing customers to a nearby physical location is getting more sophisticated, thanks to mobile devices and emerging technologies known to marketers as location-based services, or simply LBS. There’s no need to get sophisticated in your approach to location-based marketing, however. The technology may be new, but the concept has been around ever since the first phone book listed only the businesses in a particular town or region.Location-based marketing includes a diverse array of tactics–from simple local advertising to more complex location detection using GPS and triangulation technology

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Managing Your Numbers Is Essential for Growth

Do you want to do everything you possibly can to ensure the survival and growth of your company? Of course you do. Well, one of the most essential skills that you can bring to your company is understanding, tracking, and using certain numbers.This numeracy–thinking in numbers–is a vital, vital skill.Let me explain.

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Master Networkers Ask the Right Questions

People like to talk about themselves and by now we all know that people refer business to people they like and respect.

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Complacency: The Enemy of Success

There is a popular idea that if a person is not always moving forward, he is moving backward. Nevertheless, a sense of complacency is something that plagues many individuals throughout their professional careers. To many, it seems only natural to coast along when they achieve a certain level of success.

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Secrets to Selling Your Business

Recently Google acquired DocVerse for $25 million.

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Marketing With a Mission

Much of what we do as marketers is motivated by world trends driving demand for our products.

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Hire the Movers, Fire the Truck

Geoff WilliamsIt isn’t a business issue you might think about much, mostly because… well, why would anyone want to think about it?There may be a few people in this world who actually enjoy the process of moving–as in, packing boxes and lugging furniture out a door–but I doubt any of us have met them. While moving from one house to another is stressful, moving a business may be even more so–at least for the entrepreneur running the show

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How to Improve Your Credit Score

Until your business has been around for a few years and has established a solid financial history and track record of its own, your personal credit rating will be linked to your business. “Banks and other credit institutions look at small businesses–and particularly new small businesses–as the personal fiduciary responsibility of the owner,” says Stan Lewczyk, a SCORE counselor in Orange County, Calif

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How to Harness Your Emotions

We all know that first impressions are extremely important when meeting people.

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Stop Procrastinating!

Putting things off for another day is one of the things millions of us know how to do well, but it creates anxiety, low-quality work and missed deadlines. Researchers and psychologists have come up with many reasons we procrastinate. Instead of fixating on why (years of therapy could give you an answer), its best to find ways to manage it.Here are some common and not-so-common tips to beat procrastination: Sometimes it’s good to wait

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