How Your Startup Can Make Money Now

Beyond profit in a business, cash flow is king. For startups, establishing cash flow as quickly as possible is vital to keeping your operations going through your critical first year and beyond.The key to maximizing cash flow in your business is to understand the things you can actually work on and measure, to create a clear target number or objective.Those factors (part of the “5 Ways” formula we’ve discussed before) are your: Total number of leads Conversion rate Total number of transactions Average value sale  Profit margins Content Continues Below What’s one of the first and easiest ways to immediately boost cash flow and profit

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Skinny Girl, Fat Profits

There’s a certain level of honesty you get from only two types of people: small children and New Yorkers. Bethenny Frankel is quintessentially the latter, and her signature brand of blunt vaulted her to stardom as one of “The Real Housewives of New York City” on Bravo.

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Is Your Business Killing You?

A sudden feeling of nausea, shortness of breath and massive head pain had me leaping from my theater seat and rushing to the restroom. The producer, a good friend, had invited me to sit in on a rehearsal to provide feedback. The outing ended when I suffered a minor stroke–and started a journey that would change my life.It was 1998

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A Primer for Offering Retirement Benefits

Small businesses are not just in competition for customers. It’s a fight to attract and keep employees, too.Offering a retirement plan is one incentive that can make the difference. Yes, it will cost you, but it may be the best investment you can make in the future of your business.”Cost is even more of a problem with the scheduled increases in taxes and health care about to hit small business in 2011,” says Rick Kahler, a certified financial planner with Kahler Financial Group in Rapid City, S.D.

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Best Practices for Landing Impact Investment

Stephanie Bernstein calls herself an accidental entrepreneur. Even with years of experience working in sales and education in the natural products market, the founder of To-Go Ware confesses she struggled with one of the most basic and necessary pieces of the startup equation: the search for funding.  Though To-Go Ware was launched as a one-woman/triple-bottom-line enterprise in 2004, Bernstein soon found that building a sustainable business by developing and selling eco-friendly reusable utensils and food storage containers was more than she could handle alone. Eventually, she hit the point that so many business owners face–get a loan and grow or get out.

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Hire Now, Save Later

The cautious whispers about economic recovery keep coming, and if your business is starting to pick up, you may be thinking about adding to your staff.

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There’s Big Opportunity in Lower-Cost Ads

Rachel Sadon With advances in technology redefining the advertising market, small and medium-size businesses are benefiting from new opportunities to reach consumers–from reduced costs in traditional media to online, mobile, and social networking opportunities.The  Los Angeles Times  reported that mom-and-pop businesses are taking advantage of a depressed media market and increased access to technology to produce successful marketing campaigns. Once prohibitively expensive, spots on TV and billboards are seeing growth from small businesses that can now afford to produce and run advertisements. Content Continues Below In the case of a commercial for a local diner, Eat at Joe’s, a small agency shot high-definition video with a digital camera, edited the material at home, and charged the restaurant owner a mere $5,000.

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Are You Giving Your Web Customers What They Need?

How do your customers use the web? It’s a simple question, but a question many small-business owners forget to discuss when working on their website.

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10 Things Customers Want on a Website

By Monte EnbyskSo you want your website to make you look big. More power to you.But the business experts I talked to recently say small is cool with customers, too

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Your Company Is not a Democracy

Most problems that occur in small businesses trace back to one fatal characteristic: lack of adequate ownership and leadership.I’m a big proponent of the “just view me as god” school of management.

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