Understanding the Housing Market

The American housing market has officially crossed the line from correction to stabilization.

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Combine Social Media and E-Mail Marketing

Right now online, your customers, clients, members and prospects are chatting up a storm. Whether they’re tweeting on Twitter, posting on Facebook, forwarding YouTube videos or commenting on blogs, they’re out there engaging in conversations and sharing information that’s relevant to your business or cause.Are you a part of that conversation?If you’re not, you may be missing out on opportunities to extend your marketing reach.

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Give Your Business a Spring Cleaning

Most people do spring cleaning around the house and the yard, but have you ever thought of trying it at work? Company leaders can pump new life into an organization by transferring this springtime routine to the workplace. Here are eight spring cleaning principles that can help your business: Clear out the clutter.

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Entrepreneur Learns to Say No

In motherhood and business, you often feel like the days are long but the years go by so fast. In fact, I can’t believe it’s been five years since I did my first interview with the queen of mompreneurs, Julie Aigner Clark, the founder of Baby Einstein and The Safe Side.My business has changed so much over the past five years, and I’ve learned so much. I figured hers has, too, so I thought I’d check in to see how her experience has evolved.I found Aigner Clark just as kind and gracious as she was during our first interview.

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Make Your Product Stand Out–Without Going Broke

Related Links Stand Out: Liquor Maker Strives to Keep Business Eco-Friendly The Next Big Thing: Where VCs Are Investing More From smSmallBiz

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Netbook or Laptop?

By Dan BriodyBuying computers can be a trying experience for any small business. And it’s not the prices that make it so difficult; those have come down considerably over the years. No, the problem is the explosion of choices that are available today, any one of which can turn the purchasing process into a torturous journey into techno-jargon and self-examination: Is our company mobile enough to buy laptops

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Make Customers Your R&D Experts

Steve Woodward–a retired newspaper veteran and Pulitzer Prize-winning journalist–started Nozzl Media with one goal: to save news organizations by providing software for creating real-time news streams.In Nozzl’s early days, Woodward and a small team of software engineers spent much of their time writing code. A company advisor noticed that the group seemed glued to their keyboards and ordered Woodward to get out of the office to test-drive ideas and make product modifications based on customer input. Failure to talk to prospects, the advisor warned, could prove fatal to the company’s success.Woodward heeded the advice, met with Vancouver’s The Columbian newspaper and discovered that the paper’s management team wanted to use Nozzl’s software to create customized news streams for the paper’s online sections.

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Great Salesmanship Is a Way of Life

Investment guru Peter Lynch–the man who put the Magellan mutual fund on the map–was a passionate advocate for investing in what you know; from the stores you like to shop in to the products you can’t live without.In effect, Lynch was saying that wise investing is a way of life.

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Write Your Business Plan in Pencil

I have a few words of advice for first-time entrepreneurs, as well as seasoned business owners looking to hit a new stage of growth. My advice is this; write your business plan in pencil

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Are You Ready to Walk Away?

Walking away from your life’s work is a big step, and one that doesn’t come without its obstacles.Determining your readiness to sell your business–sans any pressing circumstances to do so–largely comes down to two factors: 1) your financial readiness to sell a company, and 2) your emotional readiness to walk away from a company. Assessing Your Financial Readiness to Sell a Company Your financial situation, the easier of the two factors to consider, is oftentimes the one most overlooked by sellers

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