Bring Your Business to Life–From Anywhere

Portable video projectors and display methods have long been a boon to small business owners looking to present to clients, speaking audiences and internal teams. Just one problem: Quality is often highly suspect when compared to traditional projection devices, and transportability isn’t always as effortless as one might hope from a mobile option.

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Positive Steps for Managing Conflict

Situation: Morgan and Jose are arguing about which steps to take next to implement the Micah Project.

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10 Ways to Stretch Your Marketing Budget

This article has been excerpted from  The Marketing Plan Handbook  by  Robert W. Bly , available on  Entrepreneurpress.com . Most small businesses have modest marketing budgets, which means you have to make every dollar count.

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The Stimulus Plan: A Year Later

Veronica Rose, founder and CEO of Aurora Electric, a Jamaica, N.Y., electrical contracting company, has spent nearly 20 years successfully bidding on government contracts. One of the first women to obtain a master electrician’s license in a heavily male-dominated industry, Rose has worked on major projects at JFK International Airport and the World Trade Center. Her seven-person firm boasts a customer list that includes General Electric, NBC and Columbia University.So how much of the $787 billion in stimulus money that the government approved last year has ended up in Aurora Electric’s bank account

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Should Your Idea Pass Go?

A die-hard belief in one’s business or product has been the key to the success of many entrepreneurs and inventors. Generally speaking, I’m a strong advocate for determination and action, and the press is filled with stories of successful entrepreneurs who refused to give up. Less well-publicized are the opportunities entrepreneurs decided to pass up

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Pique Interests With a Sample

By Barbara Findlay SchenckLast December, a group of noted New York City architects, designers and contractors made news, friends and client contacts when they gave away half-hour design consultations to anyone who wandered into their one-of-a-kind Pop Up Design Clinic in the SoHo neighborhood.”We put competition aside, divvied up the outlay of time and money, and for 10 days we provided design as a public service,” clinic co-host Edward Gavagan of PraxisNYC explains. “Because it was free, anyone could sample it.”Poonam Khanna, an architect who collaborated to host the clinic, adds, “We wanted to bring high-end design to a wider audience in a fun, accessible environment.

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Why Isn’t My Company Making Money?

Some people are in business to save the planet or share their unique gifts with the world. Some people are in business just to make money.

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Group, Fan Page or Both?

In today’s social media-driven marketing frenzy, online business owners are expected to be top in their game in using tools like Facebook and Twitter to their advantage.

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Marketing and Sales Must Work in Unison

Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of

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Great Referrals Aren’t Accidents

Just like casting for fish, the process of meeting people, staying in touch, and then asking for their business is something that requires patience and practice.A few years ago, a long-standing member of a business networking organization was talking about canceling his membership–not because he wasn’t getting enough referrals, but because his referrals were coincidental.That’s right.

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