SkinIt Founder Driving New Automotive Trend
June 11th, 2010 by admin
If you have a favorite sports team, college or Disney character and a cell phone, you’ve probably heard of SkinIt.
Tags: Tips and Tools for Location-Based Marketing
June 10th, 2010 by john
Directing customers to a nearby physical location is getting more sophisticated, thanks to mobile devices and emerging technologies known to marketers as location-based services, or simply LBS. There’s no need to get sophisticated in your approach to location-based marketing, however. The technology may be new, but the concept has been around ever since the first phone book listed only the businesses in a particular town or region.Location-based marketing includes a diverse array of tactics–from simple local advertising to more complex location detection using GPS and triangulation technology
4 Key Questions for Prospective Franchisees
June 10th, 2010 by admin
Sometimes knowing which rocks to look under is the secret to discovering what you’re looking for. Though there are many topics to explore when researching franchise opportunities, years of experience have shown that if you want to make sure a franchise is a good one, you need to get the answers to four key questions: 1. How well does the franchisor prepare new franchisees to succeed?
It’s Always Tax Season
June 9th, 2010 by admin
This year’s tax season is over, but the worst thing you can do is decide to put taxes out of your mind until next year. In a year when many businesses have experienced decreased income and investment returns, it becomes more important than ever to pay attention to the details of tax law and plan accordingly. You can’t do much about the economy’s ups and downs, but you can take control of your taxes, no matter which way the market moves
Marketing With a Mission
June 4th, 2010 by john
Much of what we do as marketers is motivated by world trends driving demand for our products.
Hire the Movers, Fire the Truck
June 4th, 2010 by john
Geoff WilliamsIt isn’t a business issue you might think about much, mostly because… well, why would anyone want to think about it?There may be a few people in this world who actually enjoy the process of moving–as in, packing boxes and lugging furniture out a door–but I doubt any of us have met them. While moving from one house to another is stressful, moving a business may be even more so–at least for the entrepreneur running the show
Spotlighting Your Social Responsibility
May 29th, 2010 by john
Corporate Social Responsibility, or CSR, is a term for describing activities and initiatives that businesses undertake as a means to connect with or give back to the communities in which they do business. CSR can range from charitable programs and community service, to environmental-impact awareness
Are You Engaging or Interrupting?
May 27th, 2010 by admin
Remember back when a marketer’s primary goal was to catch the attention of consumers in any possible way? The content of the ad, brochure or sign seemed to take a backseat to the need for catching a consumer’s attention for just a split second
How Your PR Can Seize the Day
May 27th, 2010 by john
Baseball legend “Shoeless” Joe Jackson said “if you build it, he will come”–a quote made famous by the Kevin Costner movie Field of Dreams . A lot of companies take this approach when it comes to public relations. They believe that a healthy stable of press announcements will eventually garner media interest and attention.
How to Find an Overseas Distributor
May 27th, 2010 by john
By Randy MyersSo, you’ve decided to become an exporter. Now what?For starters, get ready to do more business
