Start And Operate A Successful Online Business
I’ve got a bone to pick with our congressmen and congresswomen! You know how legislators sneak unrelated provisions into major bills? Yeah, well, they did it again. Section 9006 of the massive Patient Protection and Affordable Health Care Act will mean yet another huge paperwork burden for small business.
There’s a certain level of honesty you get from only two types of people: small children and New Yorkers. Bethenny Frankel is quintessentially the latter, and her signature brand of blunt vaulted her to stardom as one of “The Real Housewives of New York City” on Bravo.
By Barbara Findlay SchenckJay Conrad Levinson coined the term “guerrilla marketing” in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.”With four words–energy instead of money–Levinson won the hearts and influenced the marketing plans of entrepreneurs everywhere. His concept fueled the sale of 14 million books, leveling the playing field between marketing-budget haves and have-nots and inspiring a long-standing preference among small-business leaders for innovative, low-cost, high-energy communications over textbook, big-dollar tactics.
By Julie Sartain Apple’s iPhone has more than 200,000 applications in its library, and the list is growing. But with so many options, how do you decide which apps are relevant to your work? Obviously, no one has the time or money to download and review them all.
By Julie Sartain These five business programs for Android phones tout unique and useful features. Although no one plans to give up their laptop and start working full time on a cell phone, these tools could provide adequate functionality, when necessary, such as those days you’re waiting for a flight or commuting to work on the subway. Content Continues Below 1. DataViz Documents to Go: Free Reader, $14.99 full version This mobile office suite looks like a handy addition to a smartphone.
Small businesses are not just in competition for customers. It’s a fight to attract and keep employees, too.Offering a retirement plan is one incentive that can make the difference. Yes, it will cost you, but it may be the best investment you can make in the future of your business.”Cost is even more of a problem with the scheduled increases in taxes and health care about to hit small business in 2011,” says Rick Kahler, a certified financial planner with Kahler Financial Group in Rapid City, S.D.
How do your customers use the web? It’s a simple question, but a question many small-business owners forget to discuss when working on their website.
By Monte EnbyskSo you want your website to make you look big. More power to you.But the business experts I talked to recently say small is cool with customers, too
Congratulations to the graduates of the class of 2010. You have degree in hand and are excited and ready to face the many opportunities that lay ahead of you. Undoubtedly, many of you harbor the desire to fulfill the true American dream and successfully build your own business.
The following is an edited excerpt from Blogging All-in-One for Dummies by Susan Gunelius (Wiley, 2010). The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products and services outside of your website, you’ve hit marketing gold
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