Start And Operate A Successful Online Business
No matter the size of your business, technology has blurred the boundaries of the traditional work space location and has made remote working a reality for many employees.The attitude toward employees working “away from the office” has changed dramatically. A lot of businesses are recognizing the productivity, cost savings and morale benefits to giving their employees more location flexibility.
Traditionally, as businesses face sharp health-care premium increases, they comparison-shop on an annual basis; for example, they may change plans to shift some of the costs onto employees in the form of higher co-pays.
By Randy MyersChristine White knew it was time to find a new home for her spa products business, Scandle LLC, when a Japanese distributor reported that some of her candle tins were arriving with rust on them. The culprit? A leaky warehouse roof her landlord in Texas just couldn’t get around to fixing
Situation 1: Jeff and Maria are co-workers at a company that lets employees set their own hours. Jeff usually saunters into the office about 10 a.m., while Maria is there promptly at 9 a.m.
Chances are you have a decent-sized ego, or you wouldn’t be an entrepreneur. It takes self-confidence to blaze your own path and assume all the risk and responsibility that come with going it alone. A healthy ego is often an advantage in business. But once you reach a certain level of success, too much ego can become a liability.
Smartphones with dual cameras such as Apple’s iPhone 4 and Sprint’s HTC EVO 4G are tremendously popular lately. But while these cellular handsets sport one lens that faces frontward and the other back, enabling mobile videoconferencing, they’re still in the minority, and most offer only middling photographic resolutions.
E-mail marketing has evolved, moving from simple one-way messages and autoresponders (now referred to as e-mail 1.0) to a much more sophisticated way of communicating with your customers referred to as e-mail 2.0. Thanks to advances in technology, entrepreneurs now have the ability to tailor the messages they send based on their customers’ interests, preferences and purchase history–and targeted e-mails yield greater results.With all the capabilities now available in e-mail marketing systems, there are a few basic things you need to know about e-mail marketing to build deeper relationships with your customers to increase revenues, grow your business and get ahead of your competition.Here are seven steps to creating and launching a successful e-mail marketing 2.0 campaign
Financial consultant John Gillespie compares companies in “survival mode” to critical-care patients: They are ailing, unstable and prone to wild, unpredictable ups and downs.Survival mode is a state of being familiar to most startups that have weathered the recession and to entrepreneurs who kept their companies afloat by postponing spending, hiring and long-term goal-making to focus on staying alive another day.Gillespie, founder and president of financial consulting firm Beyond the Bottom Line, says that while survival mode is a necessary evil during tough financial times, businesses that maintain a reactionary mindset for too long risk missing out on new revenue streams and losing market share.
Glass half-empty or half-full? Does it really matter?
As retailers will attest, picky shoppers are spending less and expecting more these days. And they’re carefully evaluating where to spend their dollars. With your website, ads, direct mail and (especially) PR under the microscope, it’s never been more important to have a company or brand message that’s right on the money
(?)
Subscribe In a ReaderYou are currently browsing the Business Wizard - Online Business And Online Money Guides weblog archives for the month July, 2010.
Tags: