5 Ways to Avoid a Costly Data Security Breach

By Dan BriodyOne of the most common responses I get from small-business owners when I talk to them about data security goes something like this: “Who would want to steal anything from us? It’s not like we’re the NSA.”The hard truth is that any business is a target for bad guys.

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Know Your Sales Margins

By Randy MyersDo you make more money selling cookies or cupcakes? Who’s more important to your business: the big customer who ties up half your workforce, or the dozen smaller customers who occupy the other half?Knowing which of your products or services generates the biggest profit margins is critical to building a sustainable business

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In a Cash Crunch? Work With Your Vendors

You’re in business to make real money for you, your family and your employees. At least I hope you are

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10 Ways to Make Headlines

It’s every entrepreneur’s dream: to see your business’s name in lights. But with thousands of companies competing in hundreds of verticals for the same limited number of column inches, blog posts and precious seconds of airtime, let’s level: It’s not easy to score the precious publicity boost that placement in your local newspaper or an influential website can provide

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Online Marketing Tools: A Comparison

What are your top strategies for keeping in front of customers in 2010? Chances are, as an entrepreneur, you’re looking to connect with your customers faster and more easily

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Flip-Flops, Sandals, Heels: Oh, My!

Imagine this: you, working from home, designing and making great shoes, and making money. Think this is just a pipe dream, the stuff of novels?It’s actually a reality for several home-based shoe manufacturers.The key to creating a successful home-based shoe manufacturing business is to manufacture your shoes outside of the home. The rest–including the design and marketing–you can definitely do from home

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Are You Talking Your Way Out of a Sale?

What’s the best way to answer the question, “So, tell us a little bit about your company?”If you’re like most salespeople, you view this as a sincere invitation to rattle off all those key points you’ve rehearsed, all those selling points and value propositions you’ve developed, tweaked and improved with each pitch.But when customers ask that question, they are not, in fact, all that interested in hearing about you. It’s not that they’re lying to you, their intentions are good. The problem is they never went to buying school, and frankly they just don’t know what else to ask you.

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A Cost-Effective Retirement Benefits Package

A robust compensation package can make all the difference in pulling that high-powered candidate. But providing the complete package has always been a cost-prohibitive challenge for small and medium-size businesses

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The Science of Success

We are like dogs. We respond better to success than we do failures.

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Promoted Tweets: Is Your Business Ready?

Timing is at the core of Twitter.

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