Start And Operate A Successful Online Business
Whether you are a seasonal tax accountant or a full-time plumber, the hardest part of being self-employed in a service business lies in how you go about creating your market. The business world relies on an intense buy-and-sell culture, so anything you plan to offer should be the best quality, easy to procure and strong enough to survive word-of-mouth (and especially the lack thereof)
This article has been excerpted from No B.S. Business Success in the New Economy by Dan S.
Over the past decade, I’ve met thousands of business and franchise owners, nonprofit and association marketers and other professionals who’ve harnessed the power of e-mail marketing to connect with their customers and drive repeat sales.Their industries have ranged from real estate to retail, travel to professional services, and pretty much everything in between. But no matter the type of business or organization, they all have one thing in common: Their e-mail newsletters are the centerpiece of their successful online marketing campaigns.Which brings me to the topic of this column: It’s 2010. Have you launched an e-mail newsletter yet?
Many of us know the feeling of getting our car insurance bill and thinking, “Again!?
Have you recently stayed at a branded hotel or eaten at a franchised restaurant where the property was tired-looking and in need of an update? Was the overall experience less than expected due to the worn-out facility?
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For generations, Napa Valley has cultivated its image as carefully as its grapes:It is America’s premiere wine region, known for its boutique operations turning out small quantities of some of the most sought-after wines in the world.But the utilitarian winery in Healdsburg where James Stewart produces his Slingshot Cabernet and Sauvignon Blanc throws a bucket of cold water on that romantic idea. It’s a prefab warehouse in one of the valley’s industrial parks, indistinguishable from countless other rent-a-fermenter facilities dotting California’s wine belt. Amid rows of massive steel tanks and the woozy aroma of fermenting grape juice, Stewart is talking about turning the place into a gold mine.”We’re trying to take advantage of what’s happening,” he says.Others might say Stewart is a new breed of entrepreneurial winemaker–capitalizing on sudden surpluses of top-quality wines and grapes, producing better wine at lower prices and potentially remaking the California wine industry along the way
What does it take to be a compelling business leader? We hear all this talk about leadership styles but, really, is any one style preferable to the others
2010 is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are creating new opportunities for business owners.
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