December 25th, 2009 by john
Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis. You would think that marketing trends would be closely aligned with consumer trends, since effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused.
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December 25th, 2009 by admin
2009 was one of the most challenging years to run a small business. Facing financial strain and economic malaise, many entrepreneurs found themselves tempted to cut corners when it came to managing their people
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December 24th, 2009 by john
In my 35 years working with business owners, entrepreneurs and big corporate clients on marketing, I’ve seen many different definitions of marketing govern people’s approaches to it, and unfortunately, most versions are narrow, limiting and–well–wrong.
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December 24th, 2009 by john
Even in tough economic times, small businesses need to find new ideas, develop original products, and engineer fresh market approaches. These are the pillars of good business, and each is made from a mixture of creativity and expertise. While it may seem counterintuitive, it’s entirely possible to implement strategies that drive not only employee engagement, but also innovation and, ultimately, sales–all without enormous investment in systems or people.
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December 24th, 2009 by admin
As we move into the winter months, and the economy is slowing coming out of its “economic winter,” one only need look around to see that one person’s recession is another’s great buying opportunity. That is especially true if you are in planning and buying mode for your start-up. Few times in recent memory have been as kind to buyers of all kinds of goods and services as right now–especially if you are starting a new business
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December 24th, 2009 by john
Much has been touted about the new social media tools that allow small businesses unprecedented access to marketing channels in the digital space.
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December 24th, 2009 by admin
Before you pop the champagne cork on New Year’s Eve, invest in a few minutes of tax planning. True, taxes might not bring thoughts of confetti in the air or New Year’s kisses
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December 24th, 2009 by john
You have selected a work space with good energy, set up your desk for relaxed focus and added chi energizers based on the advice offered in “Feng Shui for the Home Office, Part 1.”You’ve experienced some of the power of feng shui. Part II will show you how to use some of the deeper wisdom of feng shui to improve specific areas of your life, using the Ba-Gua.Ba-Gua: Your Space is a Mirror of Your Life The Ba-Gua, developed by Taoist philosophers 300 years ago, represents the arrangement of archetypal energies on the Earth. The Ba-Gua template identifies “life energy areas”: career/business, extended family and health, wealth and abundance, fame and reputation, marriage and partnership (two people together), children and creativity, helpful people such as friends, mentors, colleagues and networking contacts, and travel
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December 23rd, 2009 by john
Most entrepreneurs would agree–2009 was a wild ride.The economic roller coaster made everybody woozy; and a new president took office with promises of hope around the bend.
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December 22nd, 2009 by admin
Gen Y [also know as the Millennial Generation] is undoubtedly the most entrepreneurial generation in history. With more tools at their disposal, a knack for thinking outside the box and a natural instinct to avoid the proverbial corporate ladder, fearless Gen Yers are changing the world of business and redefining the entrepreneurial movement. In her latest book, Upstarts! , internationally renown author and journalist Donna Fenn profiles over 150 of today’s most promising Gen Yers–from startups to rock-star serial entrepreneurs–to find out what makes the Upstart generation tick
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