Start And Operate A Successful Online Business
As the economy glides into something that vaguely resembles a recovery, the workplace isn’t the battleground that it was at this time last year, but employees are nonetheless bruised and exhausted. There’s no escaping that a marginal economic recovery brings with it a brand new set of human capital challenges. In addition, carryover issues from 2009 have continued to increase in importance
Triathlon participation is at an all-time high, according to USA Triathlon. A recent study the organization commissioned noted that a large number of triathletes are business professionals who have a passion (or, in my case, an addiction) to the multi-sport life, with hundreds of CEOs and business leaders actively participating in triathlons each year.A former competitive swimmer and avid runner, I started participating in multi-sport endurance events in late 2008 as way to cope with the loss of my father to heart disease. Prior to this, I had long and religiously adhered to a fitness regimen that I found to be highly beneficial to both my physical and mental state, but I didn’t expect that my newfound pursuit of performance-based fitness would also help me perform better as a business owner, industry leader and entrepreneur.
There’s no sugarcoating it: Raising money for your startup won’t get much easier in 2010, since the capital market for early-stage investments is still reeling from the effects of the recession.But there is still money out there and there are better (and worse) ways to pursue it. Here’s how to make the best of the leading trends for 2010: Remember: Angels didn’t stop investing–they’re just writing smaller checks.
Some years ago, a good friend of mind returned from a sales conference with a rubber band around his wrist.Not just any rubber band. One he wore as a badge of honor.
Are you looking for a quick way to increase last-minute holiday sales? Coupons are back in a big way thanks to the recession and are a hit with virtually all demographics. Plus, coupon promotions are fast and easy to implement
You could write the most eloquent copy in the world, but even the best writing doesn’t always drive consumer responses. In other words, it takes more than an ability to write coherently to craft compelling, actionable and meaningful marketing copy that delivers a return on investment that small-business owners need.Just as there are steps you can follow to ensure you write effective copy, there are also reasons why the copy you produce isn’t working. There are reasons why your copy stinks, and 10 of those reasons follow: You’re arrogant.
One of the all-time greatest examples of a brand turning lemons into lemonade may also be one of the first. Advertising aficionados will remember the 1960s Volkswagen Beetle campaign. As competing automakers built ever bigger cars for growing, post-World War II families, Volkswagen’s Beetle was seen as too small, too ugly and too German.
The move from a fully-equipped office–with copiers, doughnuts and an IT specialist–to a home-based office can be tricky.
More on Video Marketing Take Your Video Viral Give Your Website a Personal Touch Do Your Videos Command Attention? Make Your Business the Next Economic Epidemic Putting Her Best Face Forward Online video should be a critical component of your marketing toolkit
You can’t claim to have lived in New England until you’ve gotten through a winter. The same could be said for e-commerce sites
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