October 30th, 2009 by john
I don’t think a day goes by when I don’t speak with a salesperson who is completely lost, panicked by his uncertainty as to what to do next.This applies to all sorts of salespeople: from salespeople who work for other peoples’ companies to salespeople who are authorized to build a business within a corporate framework to salespeople who happen to own the businesses they are selling for. The differences of their circumstances are not significant. What’s important, and requires dramatic action, is what they have in common: They’ve never learned how to build a pipeline of prospects that they can convert into sales.
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October 30th, 2009 by admin
These days, most U.S. markets are buyer’s markets, meaning that consumers have great leverage to get a lot of value for their dollars.Right now, this is especially true in the advertising world.
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October 30th, 2009 by john
During economic contractions your clients are going to become more resistant, more selective and more fearful about how they spend their money. Consumers will only spend their money when the perceived value of your product or service is greater than the value of their money.In this economy you’ll probably hear the word “budget” every time you present a price. Don’t buy into this as the objection; know that when you have a price objection, you really have an objection to value
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October 29th, 2009 by admin
People often believe that green products are a niche. There is some truth to this, but more and more businesses are breaking out of the niche and going mainstream. Here’s how they’re doing it, and what it means for your business.How Sustainability Goes Mainstream Although surveys commonly report that a huge majority of consumers will buy eco-friendly products, most will not pay a lot more for them.
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October 29th, 2009 by john
The Federal Trade Commission recently revised its policy on the Use of Endorsements and Testimonials, extended now to account for social media platforms such as blogs, Facebook and Twitter. This regulatory change will now make it illegal for any individuals who are paid by a marketer to promote or endorse that marketer’s products or services via any social media platform to do so without disclosing their financial relationship with that marketer.Under these revised FTC guidelines, a marketer or company can be held liable for misleading or unsubstantiated statements in consumer-generated media–whether the statements are made by an employee, a sponsored-blogger or a celebrity.
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October 28th, 2009 by john
It would be great to wake up every day full of enthusiasm about moving your business forward through the sales process.
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October 25th, 2009 by admin
Right now, the internet accounts for one third of the typical media day for all U.S. adults
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October 24th, 2009 by john
Change is hard to deal with.
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October 24th, 2009 by john
When your employed friends talk about retirement, do you have a hard time relating? When you think about growing older, do you picture yourself happily still working? As an entrepreneur, you’re not alone.After spending years building businesses they’re passionate about, many entrepreneurs say they’ll never stop working
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October 23rd, 2009 by john
Here in New England, the leaves on the trees have turned blazing colors. They’re a brilliant reminder of the change of seasons, and their time is short
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