Start And Operate A Successful Online Business
This article has been excerpted from The Marketing Plan Handbook by Robert W. Bly , available on Entrepreneurpress.com . Most small businesses have modest marketing budgets, which means you have to make every dollar count.
Veronica Rose, founder and CEO of Aurora Electric, a Jamaica, N.Y., electrical contracting company, has spent nearly 20 years successfully bidding on government contracts. One of the first women to obtain a master electrician’s license in a heavily male-dominated industry, Rose has worked on major projects at JFK International Airport and the World Trade Center. Her seven-person firm boasts a customer list that includes General Electric, NBC and Columbia University.So how much of the $787 billion in stimulus money that the government approved last year has ended up in Aurora Electric’s bank account
A die-hard belief in one’s business or product has been the key to the success of many entrepreneurs and inventors. Generally speaking, I’m a strong advocate for determination and action, and the press is filled with stories of successful entrepreneurs who refused to give up. Less well-publicized are the opportunities entrepreneurs decided to pass up
By Barbara Findlay SchenckLast December, a group of noted New York City architects, designers and contractors made news, friends and client contacts when they gave away half-hour design consultations to anyone who wandered into their one-of-a-kind Pop Up Design Clinic in the SoHo neighborhood.”We put competition aside, divvied up the outlay of time and money, and for 10 days we provided design as a public service,” clinic co-host Edward Gavagan of PraxisNYC explains. “Because it was free, anyone could sample it.”Poonam Khanna, an architect who collaborated to host the clinic, adds, “We wanted to bring high-end design to a wider audience in a fun, accessible environment.
Some people are in business to save the planet or share their unique gifts with the world. Some people are in business just to make money.
A tour through the New Belgium Brewing Company’s sunny, Fort Collins, Colo., headquarters starts with an invitation to taste what the company’s all about–literally.”We’re going to drink five beers this size over the course of the tour,” says tour guide Marie Kirkpatrick as she passes around 4-ounce glasses of spiced ale to the dozen or so visitors. “Is everyone OK with that?”Over the next hour and a half, visitors will not only get to taste five craft beers brewed on site, but also peer into the giant canisters where barley is cooked into beer, smell the fruit peels and spices that flavor the brews, and go for a ride down the corkscrew slide meant to remind employees to have fun
In today’s social media-driven marketing frenzy, online business owners are expected to be top in their game in using tools like Facebook and Twitter to their advantage.
Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of
Just like casting for fish, the process of meeting people, staying in touch, and then asking for their business is something that requires patience and practice.A few years ago, a long-standing member of a business networking organization was talking about canceling his membership–not because he wasn’t getting enough referrals, but because his referrals were coincidental.That’s right.
If you’re working for someone else, chances are you’ve thought about being your own boss at some point.One of the easiest ways to become your own boss is to start a sideline business while you’re working for someone else.But how do you manage the challenges of having a job, a business and a life? Here are some tips. Content Continues Below Choose a Sideline You’re Passionate About “My sideline business was created out of passion.
Tags: 
