Focus on ‘User Experience Optimization’

Over the past few years, small and medium-sized businesses have become increasingly concerned with SEO at the expense of what I like to call UEO, or “User Experience Optimization.” There’s been an unhealthy shift in the business world toward trying to get people to visit websites versus providing users with a valuable experience once they get there. There’s no point in trying to increase your search engine results with the goal of increased traffic to your website if, when visitors arrive at your site, they are uninterested, uninformed or unmotivated.Is your homepage falling short?

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What’s on the Horizon for Microsoft Office 2010?

By Mark A.R. MitchellWhat does the upcoming release of Microsoft Office Mobile 2010 mean for mobile office workers?Well, If you’re using a smartphone that runs the Windows Mobile 6.5 operating system–like the Samsung Intrepid, Acer beTouch or HTC Imagio, to name a few–you can now get a hands-on first look at what’s in store.

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Take Your Startup Viral

For years, copywriter Allison Nazarian watched potential clients pass her by.

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Moms Are Great Businesswomen

I think being a mompreneur is a pretty tough job. I struggle daily to find balance between work and motherhood. And yet, I wouldn’t trade it for anything, and I believe that each somehow complements the other.I started my business when I became a mom, so I think there’s a connection between business and motherhood

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10 Ways to Validate a Sales Forecast

You have an interesting new business and you’re working your plan, thinking about seeking investors when you come to the sales forecast. How do you validate a sales forecast when you’re talking about something new

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Leave Marketing to the Pros

You wouldn’t attempt to fill your own cavity, and you wouldn’t try to conduct your own home inspection before purchasing a house–you’d likely hire trained professionals to take on these tasks. Yet many small-business owners take it upon themselves to try to manage their marketing efforts. It’s likely many of them can muddle through their marketing activities with some success, but what is also likely is that their efforts are not nearly as effective as they could be.Here are five good reasons why you should leave your marketing to the professionals.

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7 Ways to Get Great Referrals

The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising and it’s earned rather than purchased. It is your customers’ opinion of your product, which can fluctuate from very vocal with praise to very vocal with derision.Word of mouth is available to start-ups as well as large corporations

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Build Your Own Bloomberg-Killer

The Bloomberg Terminal is the de facto standard machine for any professional working in finance.

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3 Weapons for the True Salesperson

I can recognize a salesperson from a mile away.

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Create a Positive Corporate Culture

Every organization has a culture. Some are more positive than others. Schools and religious organizations have fairly positive and stimulating cultures.

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